Addicted to meaningful, measurable results.
Just a few copy accomplishments Jenny has racked up over the years:
- Wireless phone package that produced a 65% profit margin
- Sales flyer for newsstand distributor that generated a 53% increase in response
- Voicemail campaign that performed at 119% of client goal
- Restaurant direct mail package and offer that generated an overall redemption rate of 24% and an 18% increase in sales
- Direct mail package for a novel writing workshop that doubled response and became control
- Renewal package for a decorative painting magazine that increased response by 65%
- Renewal series for a woodworking magazine that generated a 75% increase in profit over control
- Direct mail package for a painting workshop that beat the control by 26%
- Double postcard for Writer’s Digest magazine that increased net response by 28%
- Writer’s Digest renewal effort that increased revenue by $15,000 and became control
- Two-page insert for North Light Art School that lifted response 52%
- Two correspondence study direct mail packages that beat the control by more than 50%
